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Marketing Officer – Saroafrica International Limited

Job Expired

Saroafrica International Limited (‘Saro’) is an indigenous private sector player with 3 decades of experience in Nigeria. Saro has five Subsidiaries (Saro Agrosciences, Saro Lifecare, Saro Agro-Allied, Gossy Warm Spring and Saro Oil Palm) and two Joint Ventures (AgriseedCo and Green Hills Agricultural Products). Saroafrica is set to become a leading consumer, manufacturing, FMCG and integrated agricultural value chain group. In pursuit of this ambition Saroafrica is making significant investment in a Palm Plantation and Cassava to Ethanol Plant.

We are recruiting to fill the position below:

Job Title: Marketing Officer

Locations: Abuja (FCT), Benue, Edo, Ekiti, Lagos & Oyo
Employment Type: Full-time

Job Summary

  • Marketing Officer will be responsible for developing marketing strategies, promoting brand growth and expansion, implementing marketing plans, and using a variety of data to drive volume and profitability.
  • He/ She would conduct market research to gain insights and deliver innovative marketing campaigns.
  • He/ She would track and analyze the performance of advertising campaigns, manage the marketing budget and ensure that all marketing materials are in line with our brand identity.

Duties / Responsibilities
Brand Management:

  • Analyze brand positioning and consumer insights
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of people working on brand initiatives
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies.

Marketing Strategy:

  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Build strategic relationships and partner with key industry players, agencies, and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Market Research:

  • Carry out market research to gain a clear understanding of what an organization’s customers really want
  • Identify new market opportunities to help the organization create a market niche for its products or services
  • Study the organization’s competitors to develop superior products and employ efficient marketing techniques
  • Conduct market analysis and forecasting to develop strategies to ensure the organization remains competitive.

Education and Experience

  • Minimum of B.Sc (2.1) in preferably in marketing or any related field
  • Minimum of 2 years’ experience in marketing or sales functions
  • Good knowledge and use of Microsoft Office packages & ERP systems (Knowledge of Navision& SharePoint will be an added advantage).

Age Requirement:

  • 28 – 35 years old.

Required Skills / Abilities:

  • Innovative Leadership
  • Time Management
  • Decision Making and Problem Solving
  • Leadership; Coaching, Delegating and Developing People
  • Networks and Alliances
  • Managerial Leadership/Talent Management Skills
  • Interpersonal skills
  • Negotiation Skills.

More Information

  • This job has expired!
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